Indeed.com has defined branding in marketing as “…the process where a business makes itself known to the public and differentiates itself from competitors.”
In other words, it is communicating what makes a product, or business, or even a place unique that also allows it to stand out and to attract attention and, in the case of locations, generate visitors, investment, and community pride.
Mansfield is setting out to rebrand itself for the 21st century. A process has been created with participation of multiple partners to help define a new image for the community that can be used in a variety of ways. More…