Indeed.com has defined branding in marketing as “…the process where a business makes itself known to the public and differentiates itself from competitors.”
In other words, it is communicating what makes a product, or business, or even a place unique that also allows it to stand out and to attract attention and, in the case of locations, generate visitors, investment, and community pride.
Mansfield is setting out to rebrand itself for the 21st century. A process has been created with participation of multiple partners to help define a new image for the community that can be used in a variety of ways.
The process began on Monday night at the offices of Downtown Mansfield, Inc. on North Main Street (see photo). There, organizational representatives met with four visiting members of a team from the team hired to coordinate the process, Cubic Creative, a part of Belo + Company from Tulsa, Oklahoma.
At the outset of the effort, we here at 1812Blockhouse wondered what the end product might look like. To some extent, each creative team has a unique approach to brand development that can suggest directions in which the final branding might take.
With this in mind, we took a look at the Cubic Creative website to see what communities have used the company for similar projects and to get a feel for the images and content of marketing campaigns which they have developed. We limited our look to websites and videos from cities and counties.
Here are some we found.
McCurtain County, Oklahoma — Website — Video
Muskogee, Oklahoma — Video
Iowa City, Iowa — Video
FortBragg, California — Website
Southlake, Texas — Website
Tupelo, Mississippi — Video
Broken Arrow, Oklahoma — Website
These are just part of a total branding package, which can contain other elements. For more details on these and other Cubic Creative work, visit this link.
Photo: Downtown Mansfield, Inc.