By 1812Blockhouse, 1812AI
Those looking online for information about Mansfield are being met this week with a brand-new front door.
A city with a rich history has energized its website to provide all the most recent information and services to residents and visitors in a user-friendly manner and with a new, bright burst of color. The new site continues to be a hub of information, offering a wealth of resources, services, and community updates to residents and visitors alike.
Based on the city’s new, recently-launched branding campaign – including language, fonts, and graphics – the City’s website stands out for its comprehensive and easy to follow approach.
According to the Richland County Foundation, “The purpose of branding Mansfield and Richland County is to weave a powerful and positive story to raise awareness about why this is a great place to live, play and conduct business. Beyond raising awareness outside the city limits, a brand and positive message could improve the story Mansfield residents recite about their city.”
The branding campaign’s first goal was focused on downtown Mansfield, but was soon expanded to encompass the entire county. The stated goal at the time was to produce a brand that brought together various aspects of the county.. The result was a theme emphasizing Richland County’s several communities.
As such, the website logo proclaims “Mansfield – A Richland County Community.”
The update takes the City’s January 2021 site (see our story here) and makes both visual and a limited number of content changes.
The new website’s straightforward design and layout, combined with its content and features, compliment the new graphics and design. It can still be found at: https://ci.mansfield.oh.us.
