Advertising Age

“Is Your Local Macy’s on the Closures List?: Data Firm Uses Shopper Behavior to See Which Stores Might Shutter”

When Macy’s announced earlier this month its plan to close 100 stores, or 14% of its 728-unit fleet, consumers panicked, investors cheered and analysts gave a slow clap. In the age of omnichannel shopping, almost all retailers are rethinking their brick-and-mortar strategy by trimming stores and allocating more assets to e-commerce. More

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