As sessions got underway at Friday’s donuts + coffee + digital marketing event at Idea Works, it was clear that a wide cross-section of area businesspeople was in attendance.
Some came hoping to gain knowledge and resources needed to take their first tentative steps into the world of online marketing. Others were already conversant in many digital tools, eager to compare notes and move to the next level. Both seemed to benefit from the opportunity to meet like-minded individuals with the same goals.
1812Blockhouse was on hand as downtown Mansfield’s Idea Works hosted the morning workshop for some 50 to 60 attendees. After an initial plenary welcome session (with donuts and coffee, of course), the number divided into four smaller groups to participate in four, half-hour long focus sessions led by digital marketing professionals.
Our first session looked at strategy, considering such questions as the timing and budget for digital marketing for various types of businesses. We then moved to a half hour looking at content creation – putting words, images, and video into a format that informs, provides a mentoring experience for readers, and ultimately results in the achievement of a particular goal.
Digital marketing tools occupied the next half hour, ranging from Facebook’s Ad Manager to Canva to Google Analytics. Finally, the last half hour looked at time management, the changes with Facebook News Feed, and brand awareness among other topics.
Idea Works is a co-working space located on West Fourth Street, across the street from Richland Academy. Housed in the former MKC Architects headquarters, the building features a soaring raised central spine with clearstory windows and a myriad of office spaces and configurations. Idea Works Board member Jay Allred shared plans for events at the facility throughout 2018, including a pair of start up events taking place in October.